SEATTLE, Feb. 8, 2010 — Leaders in marketing and social media will judge a user-generated public service announcement competition on Zooppa for the Chief Marketing Officer (CMO) Council's "Pause to Support a Cause" initiative.
The campaign ran on Zooppa.com (http://zooppa.com/contests/pause-to-support-a-cause), a web platform for brands to crowdsource user-generated advertising. Hundreds of video, print design and banner ads were submitted by Zooppa's growing global community of 54,000 people through February 5th, 2010 in support of the newly launched CMO Council campaign (http://www.surveyforgood.org).
The milestone program donates money to registered charities when individuals participate in market research funded by global companies. The CMO Council started the program to direct up to two billion dollars annually to nonprofits worldwide.
Winners will be selected by a jury of marketing and social media leaders, including:
Keith Adler, Director, Graduate Studies, Advertising, Public Relations & Retail, MSU
http://cas.msu.edu/
Chris Brogan, President New Marketing Labs, Co-Author of NYTimes Bestseller "Trust Agents"
http://www.chrisbrogan.com
Leeza Gibbons, Television and Radio Host
http://www.leezagibbons.com
Patricia Goldman, CMO, March of Dimes
http://www.marchofdimes.com
Jeffrey Hayzlett, CMO and VP, Eastman Kodak Company
http://www.kodak.com/
Christine Heckart, GM of Marketing for the TV, Video & Music Business at Microsoft
http://www.microsoft.com/
Eric Lent, VP Marketing Excellence, The Hershey Company
http://www.hersheys.com/
Kristen O'Hara, Senior VP, Managing Director, Time Warner Digital Media Group
Kay Keenan, VP Marketing & Communications, Big Brothers Big Sisters of America
http://www.bbbs.org
Chris Pirillo, CEO, Lockergnome, Creator of Gnomedex
http://chris.pirillo.com/
Amy Presley, CMO, Chronicle of Philanthropy and Chronicle of Higher Education
http://www.chronicle.com
Eric Roberts, Actor
http://www.ericrobertsactor.com
Chris Stephenson, CMO, Interscope-Geffen-A&M at Universal Music
http://www.umusic.com/
Charlie Todd, Founder of Improv Everywhere, Pioneer of creative flash mobs
http://improveverywhere.com/
Sandra Zoratti, VP, Global Marketing Solutions at InfoPrint Solutions Company, a joint venture of IBM and Ricoh
http://www.infoprint.com/
Grand prize winners will receive trips to New York City for a portfolio review with creative/advertising leaders, or to travel and explore with the Freeplay Foundation in Africa.
Awards are also presented to creatives selected by the Zooppa community. Runners-up will receive Macbooks, Adobe Creative Suite 4 packages, Flip Mino HD Cameras and Western Digital harddrives from CDW.
Entrants' work will be showcased to the Council's 5,000 members and a network of non-profits seeking new ideas in communication. Additionally, major media partners in the print, online and broadcast will feature the best submissions.
About Zooppa
Zooppa is the world's largest source of user-generated advertising. With a community of more than 54,000 people, Zooppa offers brands an innovative model for developing creative work, building word-of-mouth and gaining consumer insights. For more information about Zooppa, contact Wil Merritt, CEO, at Email or (206) 605-7828.
About the CMO Council
The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among corporate marketing leaders and brand decision-makers across a wide range of global industries. http://www.cmocouncil.org
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