HACKENSACK, N.J., Oct. 26, 2006 — Slingo, Inc. will be celebrating its 10th anniversary this October 28th. For a decade now, Slingo has consistently brought an entertaining blend of casual games and community to the Internet. The flagship game of Slingo debuted to members of America Online on October 28th, 1996 and has been providing an engaging online gaming experience ever since. The original Slingo flagship game was followed by its fast-paced counterpart Slingo Xpress and its poker-style derivative 5 Card Slingo. Slingo survived during the dot-com crash and has successfully grown its business from simple online games and community into a brand licensing giant across just about every available digital medium. To date, Slingo boasts over 3.3 billion games played, a number which continues to grow today.
For 10 strong years, the Slingo community has grown by mass proportions, with tens of millions of people having played the game at some point – 3 million of them joining the online Slingo hub at Slingo.com. Slingo.com has been redesigned recently in order to integrate more social networking features into its community and has opened the flood gates for its community to share pictures and messages and be immersed in the Slingo experience. Slingo has focused its attention not on trying to create a community, but by giving the community the tools needed to facilitate its own organic growth. The community offers the players at Slingo.com an intimate opportunity to share their personal lives with other members, in some cases resulting in members having even fallen in love and gotten married after meeting in a Slingo game room.
Slingo, Inc. attributes much of its success to the growth of its community and its loyal players. "If you haven't played Slingo, your mother, aunt, sister or wife probably has," says Eric Lamendola, Director of Business Development for Slingo. Like most casual game destinations, Slingo is no different as it skews female and draws an older adult audience. According to a recent report published by Jupiter Media Metrix, Slingo is the 10th stickiest brand on the Internet. In looking at the Slingo.com web site, you can quickly tell from its sponsors that its advertising and content is also geared towards women.
The Slingo.com web site has also added a considerable amount of content since their flagship products were released, evolving their entire web site into a collection of fun and original games. Thus far there have been over 30 titles released on Slingo.com, including several based on the original Slingo combination of slots and bingo. Slingo also plans to introduce a tournament-based game play section of its web site, which will be available in November of this year.
Over the years, Slingo has engaged extensively in brand licensing, with Slingo's intellectual property being distributed across many digital mediums. It is estimated that 1 out of every 20 Americans has played an online Slingo game – not including the exposure to the brand that is created by Slingo's licenses in lottery, casinos, interactive television, hand-held games and more. Slingo plans to expand its licensing operations abroad, with games being introduced in the Philippines by the end of 2006 and plans to continue to other parts of Asia as early as the first quarter of 2007.
Slingo has also prided itself on being an early adapter. Slingo and its partners released the first online instant lottery ticket called "Cyber Slingo" and introduced the first web-to-wireless game play with their Slingo-2-Go product.
To kick off the anniversary festivities, Slingo will be giving out 10th anniversary commemorative coins to 10 lucky winners each day from November 1st, 2006 through the 15th of February 2007. These numbered coins will only be available on Slingo.com to people who log into the Slingo web site during the contest period. They are limited edition and only 1,000 of these special coins were produced.
Stated CEO and company founder Sal Falciglia, "I never thought that Slingo would grow into something so big. I am just glad that so many people have had a chance to enjoy our games. The next ten years will be even brighter as we continue to expand the Slingo brand."
About Slingo, Inc.
Slingo, Inc. is a U.S.-based company which through visionary leadership and creative thinking has effectively developed and licensed the intellectual property for the Slingo brand games. Over the past 10 years, as a leader in the continually growing "casual games" space, Slingo, Inc. has successfully licensed to partners worldwide for use with online game sites, downloadable games, instant lottery tickets, casino slot machines, casino table games, broadcast and cable television, mobile phone games, and other interactive mediums. Slingo Inc.'s flagship game "Slingo" boasts over 3 billion games played because of its irresistible game play and community. Some of Slingo, Inc.'s partners are America Online, IGT, Funkitron, Oberthur Gaming Technologies, The United States Playing Card Company, Blaze Interactive, Pixel Play and TVcompass. People can play Slingo and other games, as well as join the social networking community, by going to http://www.slingo.com.
Contacts:
Advertising Opportunities:
Steve Silberberg – Email
Silver MT Media
Media / Business Inquiries:
Eric Lamendola – Email
Slingo, Inc.
201-489-6727