Press Release Headlines

Caltech-educated Scientist Debunks Multivitamin Debate With New Synergistic Formula

Vital Formulas Has Created Balanced Trio – a Multivitamin System That Works With the Body 's Daily Rhythm

CHESTNUT RIDGE, N.Y., April 23, 2014 /PRNewswire/ — Balanced Trio, a product of Vital Formulas, is a patent-pending synergistic multivitamin system that include vitamins, minerals, fish oil, CoQ 10, antioxidants, and highly concentrated whole food extracts. In a first for the industry, Balanced Trio groups complementary ingredients into three distinct formulas that provide supplements for the body's three unique daily phases, helping bring energy in the morning, endurance during the day and relaxation in the evening.

Photo – http://photos.prnewswire.com/prnh/20140423/77552
Photo – http://photos.prnewswire.com/prnh/20140423/77551

According to a recent US News and World Report article, multivitamins are beneficial and helpful to providing and supporting an important part of a well-rounded healthy lifestyle. The author of the piece, Dr. David Katz, states, "When I do recommend multi-nutrients, I will favor those known to be of high quality and packaged in a sensible way to maximize convenience. I will also continue to point out the potential advantages of whole food concentrates, which may be ideal for plugging holes in less than stellar diets, while potentially avoiding the liabilities of conventionally formulated multis."

Vital Formulas' goal for developing Balanced Trio was to create highly effective multivitamins that provide nutritional support for the body at the right time of day.  "There are three reasons why all-in-one multivitamins do not work," says Vital Formulas' Founder, Natalia Lukina. "The first is that some vitamins and minerals inhibit absorption of each other many fold when taken together. The second is that fat-soluble vitamins and micronutrients need the presence of fat to be absorbed well. And finally, some vitamins and minerals have an energizing effect on the body and others have a relaxing effect. Conventional formulations of multivitamins do not take these facts into account."

Balanced Trio is the only multivitamins formula on the market that groups ingredients by their synergy and tailors to the specific time of day one takes them. "I believe that this is the key to truly effective multivitamins," says Lukina.  "People hear so much back and forth from the media and the scientific community about the value of multivitamins so it helps to understand how vitamin and mineral supplements work in the body."

Balanced Trio is currently available for pre-order on the crowdfunding site Indiegogo.  Please visit http://igg.me/at/balancedtrio/ to learn more.

About Vital Formulas

Vital Formulas was founded by Natalia Lukina with the idea that nature and science can be combined successfully to create the most effective, natural and safe multivitamin products possible. Natalia earned an MS degree in Biology from the California Institute of Technology. After graduating from Caltech, Natalia worked at the Scripps Research Institute doing research in cell biology. At the same time she completed a two-year professional certification program in Drug Discovery and Development at UCSD. Natalia's studies of nutrition and natural supplementation led her to creation of Balanced Trio.

For more information:

Contact: Natalia Lukina
888-833-9406 ext. 812
Email
www.vital-formulas.com