Press Release Headlines

New California Website Helps Consumers Save Money on Food and Groceries

LOS ANGELES, April 15, 2009 — Just announced by a consumer resource publisher, the new Grocery Sale Shopper Website is designed to help the California consumer quickly and easily view multiple stores and sources of food and groceries to see current sales, compare prices, keep up-to-date on product alerts, recalls, and much more.

The site includes grocery stores, supermarkets, health food stores, food cooperatives (coops), farmers' markets, and U-Pick (pick-your-own) farms. It also includes specialty food sources, ethnic food sources, Community Supported Agriculture (CSA), farm-direct buying, food buying clubs, local food delivery services, and more.

The Website, , is free, does not require any membership, does not sell anything and does not want your name or e-mail address.

Viewers can quickly view (and compare) current sales, weekly grocery ads, special offers and promotions, discounts, grocery coupons, box top offers, card and membership specials, online shopping, rebates, reward programs, contests, events, new products, new services, recipes, catering, store community activities, product alerts, recalls, and more.

The unique and easy-to-use design of the Website is based on original studies done to assist consumers in learning how to use the Internet to save money before going out to shop for food and groceries. The studies evaluated the conventional method of a computer monitor displaying typical white or yellow pages text listings compared to the method of displaying store logos. The results of the studies showed that people preferred the method of looking at their local community area on a computer screen with multiple store logos all displayed at one time, on one screen. By clicking on a store logo the viewer can quickly see what is available, at what sale price, and can make their choices before going shopping.

The final design of the Website incorporates the best features of the original design plus new features and refinements. The current Website includes California. Additional states will soon be available.

Community Supported Agriculture (CSA) is a method for consumers to buy local, seasonal food directly from a farmer. Typically a farmer offers a certain number of shares to the public. A share usually consists of a box of vegetables or other farm products. Each week the consumer receives a box of fresh, seasonal food. The advantages to the consumer are really fresh food (typically organic), good prices, and also the opportunity to know your actual farmer and understand farming itself. Farm visits are usually encouraged.

Consumer advocates and organizations all agree that a little online research and planning can save money, time, and gas. People who are interested in saving money on food and groceries should consider using the Internet for a few minutes before they go shopping — it's a good habit to get into.

Grocery Sale Shopper:


Robert Proctor
Phone: (815) 346-2503
E-mail: Email

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