New free App benefits both restaurants and patrons
MINNEAPOLIS, June 4, 2014 /PRNewswire/ — Starting today, restaurants can offer and patrons can search promotional deals in the greater Minneapolis/St. Paul metro area and across Minnesota using the world's first Restaurant Deal Showcase: bogopogo. Bogopogo stands for Buy One Get One Plus Other Great Offers. What's unique about bogopogo versus traditional coupon books, group coupons and daily deals: you don't buy these deals, they're free. It's a mobile app (Android and iPhone) and website that's 100% free for consumers to compare and redeem unlimited restaurant deals without paying a cent. For restaurants, it's a powerful new tool in their marketing toolkit. Any restaurant or patron that wants to save money will benefit from using bogopogo.
Photo – http://photos.prnewswire.com/prnh/20140603/93759
Photo – http://photos.prnewswire.com/prnh/20140603/93758
If restaurants aren't full and someone is hungry; wouldn't it be great to match those two needs so that both restaurants and patrons benefit? Promotional deals are a marketing practice allowing restaurants to fill less busy day-parts while also attracting new customers and providing incentives to encourage trial. As the world's first Restaurant Deal Showcase, bogopogo is a new frictionless marketing platform and business model designed to benefit both restaurants and consumers. Bogopogo was founded in 2013 by Pete Bosse who exclaimed, "I just wanted to help consumers get more food for less and help restaurants reduce their marketing costs." Bosse is an Iraq War veteran with 20+ years of marketing experience with Fortune 500 companies including Pizza Hut, Sprint and Best Buy. Bosse worked closely, for the last 6 months, with Click Labs in San Francisco to develop this new Restaurant Deal Showcase.
Restaurants benefit from no revenue sharing to reduce their overall marketing costs and by empowering restaurants to plan, design and control their promotional efforts to drive profitable growth. They can target new customers, trial new menu items and fill low volume day-parts. According to Bosse, "When a restaurant offers a great deal, they should be able to broadcast that deal to consumers without commitments or fear of driving unprofitable volume." For a limited time only, bogopogo is waiving the monthly business platform access fee in Minnesota for 6 months, for up to 5 restaurant locations (up to a $500+ value) so they can trial the service and track deal redemption results. After that, restaurants can post their deals for one low monthly platform access fee of only $19/month. Restaurants sign up at bogopogo.com to establish a business account. Then, in 5 minutes or less, they create deals using easy promotional templates and How-To video tutorials. Restaurants post their deals and immediately those deals are available live via the app and website.
Consumers/patrons benefit by saving money and comparing meal deals to get more food for less. Since bogopogo is free, they avoid any upfront payments, costs or commitments currently required by coupon books, group coupons and daily deals. Consumers download the free bogopogo app at the Apple or Android app store or sign up for free at bogopogo.com. Following sign up, consumers search for deals by using their current mobile location or by zip code. Nearby deals are listed and can be sorted via offer type (i.e. BOGO), food categories (i.e. Pizza) or distance (i.e. <1 mile). Consumer dealseekers find an appealing deal, click the redeem button and then present the deal at the restaurant for official validation on-site. That's all there is to it! "Why would anyone ever pay money upfront to buy coupons, offers, or deals?" asks a baffled Bosse. "With bogopogo you can compare meal deals, save money, get more food for less and it's all free." Ask your favorite restaurant if they bogopogo…or send them to bogopogo.com to start giving you deals for free today!
Bogopogo is the world's first Restaurant Deal Showcase and it's located exactly at the intersection of restaurant supply and consumer demand. Sign up for free now at www.bogopogo.com. Bogopogo is an Allied member of the Minnesota Restaurant Association and Accredited by the Better Business Bureau. Following the launch in MN, bogopogo plans to expand across the United States and continue development of new features that benefit both restaurants and consumers. Follow bogopogo on Facebook and Twitter. For more information, contact Pete Bosse, Founder & CEO, at Email, or phone us at 740-675-BOGO.