STOWE, Vt., Sept. 2, 2009 — In the last 20 years bumper stickers have gone through tremendous transformations. While the average size of a bumper sticker has been shrinking, the power of stickers for promotional marketing has steadily increased. Today's promotional bumper stickers may not actually be "bumper" stickers at all.
Websticker.com (http://www.websticker.com), a company specializing in custom promotional stickers, has been at the forefront of marketing with promotional stickers for almost twenty years. "When we got into the sticker business," owner Jeff Nicholson says, "stickers were regarded like all other promotional product handouts with a logo or name on it. But as the marketing/advertising potential for stickers has increased and been realized, promotional stickers have become an economical and essential tool in many marketing campaigns.
"What's important to remember about promotional stickers," says Nicholson, "is that although they are basically mini-billboards, they are not perceived as 'advertising.' Stickers applied in visible locations are personal recommendation and literal 'signs' of support for a business or organization. Supplying the right type of sticker to customers and fans takes advantage of practically free advertising space by turning those customers into a no-cost sales force and encouraging word-of-mouth advertising."
For a business to take full advantage of this marketing medium promotional stickers need to be a size and design that is appropriate and attractive to its target market so that the customer is more inclined to apply them in visible locations. Herein lies the reason larger traditional bumper stickers have been shrinking and/or disappearing. Smaller promotional die-cut stickers can be stuck on helmets, bikes, skateboards, windows, water bottles, lockers … anywhere. Smaller die-cut stickers are not only more versatile than traditional bumper stickers, they are more subtle. Exposure increases as people willingly spread a name, logo or statement into a much vaster public arena.
Companies and marketing directors have become increasingly savvy arming their customers and supporters with promotional stickers. "At Websticker.com," says Nicholson, "we have seen a steady increase in sticker hang tags, sticker postcards, sticker business cards, sticker sheets and other creative formats for delivering long-lasting, identity-building stickers and decals." Custom stickers are not just an inexpensive trade show handout anymore. The marketing world is now finding creative ways to get these mini-billboards into the hands of everyone who can help spread the word.
Websticker.com shares many tips and ideas as well as a special report loaded with information on maximizing the power of promotional stickers at their website. Freely Creative, Inc. was founded in 1991 and launched its online presence as Websticker.com in 1997. The company sells custom stickers, bumper stickers, decals, magnets, labels and sticker-based marketing pieces. Websticker.com offers free consultations, free design and top-quality products for "When You Want Your Name To Stick." To learn more and meet the staff, visit http://www.websticker.com
Contact:
Jeff Nicholson
Freely Creative, Inc.
802-253-2011
Email
http://www.websticker.com
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