BARRINGTON, Ill., March 29, 2010 — Janet Meyer, President/CEO of the Barrington Area Chamber of Commerce, is thrilled to announce an exclusive first in Chicagoland, with the production of the 2010 Barrington Regional Magazine in partnership with Village ProfileTM and the Chicago Tribune. This publishing collaboration provides the Barrington Area Chamber and participating member advertisers an opportunity to capitalize on the strength of the Chicago Tribune newspaper demographics and Triblocal Barrington community Website, in conjunction with Village Profile's marketing, production and distribution services to better serve the members of the Chamber. "Sales for the next edition of the Barrington Regional Magazine are underway and we couldn't be more excited about being the first Chamber in Chicagoland to partner with the Village ProfileTM and Tribune partnership," said Meyer.
The magazine will be published prior to Thanksgiving to take advantage of the holiday shopping season and stimulate timely business for participating Chamber member advertisers, keeping in theme with the Barrington Area Chamber's 2010 motto, "Partners in Building Business Success." This publication program will bring participating Chamber member advertisers extraordinary promotional benefits resulting from the publication direct-mailed distribution throughout the Barrington area community zip code 60010, to residents, businesses and visitors inquiring, relocating and shopping in the Barrington area.
The Barrington Regional Magazine is being produced through the Village ProfileTM Convergence Publishing Program® to provide multi-platform, 24/7 access to the publication. In addition to the printed version, all editorial content and advertisements will be reproduced as an online publication Website at villageprofile.com, which will also feature a replication of the publication as a NewView eBook®. The eBook is available as a free download to computer desktops worldwide. The online version will also link from the Publication Website to advertisers' own business Websites. An advertisers' mobile directory, featuring phone and Website links to their businesses, is accessible at http://www.vpmobile.us.
The villageprofile.com online Barrington Regional Magazine garnered more than 62,000 hits in 2009 and 17,555 page views – nearly 13,000 of which were unique page views. Village ProfileTM optimization of the Barrington Regional Magazine Website has resulted in a page 1 Rank on Google and other search engines driving traffic to the publication Website, the Chamber of Commerce Website and, ultimately, participating member advertisers' business Websites. Google analytics reports more than 170 searched keywords have been used online linking to the Village ProfileTM online publication Website in 2009. These keywords will be made available to participating advertisers, providing them a tremendous online promotion opportunity to create a back link to their business Website by advertising in the 2010 Barrington Regional Magazine. The online publication traffic will be accelerated as a result of an additional link provided on the Triblocal.com Barrington community Website to the online publication.
Advertising in your Chamber publication has even more advantages. According to a national study recently conducted by the Atlanta-based marketing company, The Schapiro Group, "consumers are 63 percent more likely to buy goods and services in the future from a company that they believe is a member of the local chamber" and "they are 44 percent more likely to think favorably about" the business. The report further concluded that, "When business decision makers believe that a business is a chamber member" they are "59 percent more likely to buy goods and services from it."
Finally, the Village ProfileTM-Chicago Tribune partnership with the Barrington Chamber Area of Commerce is providing more than $15,000.00 in Bonus Advertising Discount Incentives to participating advertisers in the 2010 Barrington Regional Magazine. Chamber member businesses interested in advertising in the next edition of Barrington Regional Magazine should call the Barrington Area Chamber of Commerce for details at 847-381-2525.
For more information, contact Joe Nugara Sr., Email, 800-600-0134, ext. 222.
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