Company also records double-digit growth and goes international in 2007
LEE, Mass., Jan. 22, 2008 — In 2007 @utoRevenue, a division of Dominion Enterprises, generated more than $180 million in extra revenues for their auto dealership clients while also experiencing double-digit growth, expanding internationally and upgrading product features. @utoRevenue is the automotive industry's leading permission-based multi-channel communications company.
"2007 was a record-setting year for our company," said John M. Miller, @utoRevenue general manager. "We recorded another year of double-digit growth, expanded our operations into Canada, and increased our revenue by over 55% from March through December alone."
"The accomplishment we are most excited about is sending almost 50 million permission-based messages that generated more than $180 million in additional revenues for our clients," he said. "Those numbers represent a 50% increase in dealership revenue generated over last year and an increase of over 30% in messages delivered."
Ted Britt Ford in Fairfax, Va., is just one dealership that experienced success with @utoRevenue campaigns in 2007. The dealership sent @utoRevenue's eVIP Service Campaign to 3,937 customers and made almost $13,000 in sales from customers who had not been in the dealership in more than 365 days. "These 'lost customers' spent an average of $500, which is 40% more than our average RO," said Jeff Cain, director of fixed operations for the company. "Being able to recapture these lost customers in one campaign pays for our yearly email marketing expenses," he added.
"2008 is reportedly going to be a tough year for dealers so it is likely that our 2008 success will continue to trend up," Miller stated. "Our dealers appreciate our focused efforts to lower their marketing expenses while increasing revenue and CSI."
@utoRevenue will showcase its entire product line at the National Automobile Dealership Association (NADA) convention in San Francisco, February 9-12 and is giving away a Segway(R) x2 at their exhibit #5735N in the Moscone Convention Center.
About @utoRevenue (http://www.autorevenue.com): @utoRevenue(TM), founded in 2001 and based in Lee, Ma., is a Dominion Enterprises Company. John M. Miller, Founder and General Manager, has over 24 years experience in the auto industry as an executive for COIN Financial Systems, Ultimate Prospecting Systems, Reynolds and Reynolds and KeyTrak. @utoRevenue, which has 12 offices throughout the U.S., offers a complete line of marketing services including email, email collection, direct mail, voice messaging, e-newsletters and online real time appointment scheduling. @utoRevenue products include @utoEmail(TM), @utoMatch(TM), @utoDirect(TM), @utoVoice(TM), @utoEnews(TM), @utoCall(TM), @utoAlert(TM) and @utoScheduler(TM).
About Dominion Enterprises: Dominion Enterprises, Norfolk, Va., is a leading marketing services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company has annualized revenue of more than $946 million and has more than 6,000 employees nationwide. For more information, visit http://www.DominionEnterprises.com.
For more information, contact Katrina Slosek, Email, 866.628.6245 x1805.