The Institute for International Research Company Profile
No matter what your business information needs may be, you can be confident that IIR has the solution that is right for you. More conference formats in more vertical markets means more options for you to find what you need, when and how you need it. IIR Conferences, Annual, Large Scale, and Guru Events feature the most sought-after experts in Customer Service, Finance & Investment, Health Care, Management, Manufacturing, Marketing & New Product Development, Pharmaceuticals, and Telecommunications. With every IIR event you attend you will find access to winning ideas and proven strategies, each capable of taking your business to new levels of success. IIR's philosophy requires each one of our nearly 200 annual events to be able to stand on its own, so you may already know us through one or more of our flagship events
News from The Institute for International Research:
A.G. Lafley – Brainstorms Live on the Future of Retail
NEW YORK, June 29, 2011 — In a format that's never been done before, Shopper Insights in Action 2011 attendees will brainstorm the future of retail with A.G. Lafley, former Chairman and CEO of Procter & Gamble and co-author of The Game-Changer. Leading the industry once again, The Institute for International Research (IIR) is creating […]
What Does Shopper Insights in Action Smell Like?
NEW YORK, June 14, 2010 — There is something special in the air at this year's Shopper Insights in Action Conference. Leading the industry once again, the Institute for International Research (IIR) is collaborating with another industry leader, Nose Knows, who has created a custom brand aroma specifically for the show. Widely used in Canada, […]
Inside Duane Reade's Transformation: What Made Walgreens Take Notice?
NEW YORK, April 8, 2010 — When the 50-year-old NYC drug store chain Duane Reade decided to rethink their brand and customer experience they hired Joe Jackman. This career retail strategist and expert in guiding retail brand transformations became responsible for leading their overall strategy and spruce up their image. Beginning in late 2009, the […]
The World's Largest Conference Company Announces the Launch of The Performance Marketing Expo to Be Held This September in Miami Beach
NEW YORK, Feb. 25, 2010 — IIR (The Institute for International Research), the company responsible for industry-leading brands such as FUSE, Front End of Innovation, The Market Research Event, GAIM, and PREPAID Card Expo, is launching a brand-new affiliate marketing/performance marketing event. "It's clear there's room for another quality event in this space," said Managing […]
