Synqera Company Profile

Here at Synqera we have identified a gap in the market for retailers to better utilise the opportunities offered at point of payment – where payment, service and identification intersect. That’s why we created Simplate, the multimedia payment terminal designed to convert customers’ attention into additional revenue for retailers. Simplate utilizes Synqera’s software platform that includes an integrated rich media engine with the ability to precisely target consumers using Big Data analysis. The solution generates real-time interaction scenarios visualized on a customer display that are tailored specifically to each customer based on their preference and behaviour. Simplate allows brands and retailers to not only develop a more informed understanding of their customers in order to upsell and cross-sell, but it provides a valuable toolset for in-store marketing and in store advertising. In addition it is a key tool for engaging with customers by rewarding them for loyalty while obtaining timely and relevant feedback.