Standard Media Index Appoints Scott Grunther as Executive Vice President of Media

New Role Will Provide Media Clients With Data-Sourced Solutions NEW YORK, Aug. 27, 2014 /PRNewswire/ — Standard Media Index (SMI), the global decision grade data and solutions provider, today announced the appointment of Scott Grunther as Executive Vice President of Media. In this new role, former Nielsen and Ipsos Executive Grunther will work closely with SMI's […]

Standard Media Index Adds Horizon Media to Growing Ad Spend Data Pool

Addition of Largest Privately Held Media Agency in the World Increases U.S. Market Visibility NEW YORK, Aug. 7, 2014 /PRNewswire/ — Standard Media Index (SMI), the global provider of independent and real-time advertising spend data, today announced the addition of Horizon Media, the largest privately held media agency in the world, to SMI's growing ad […]

Standard Media Index (SMI) June and 2nd Quarter 2014 Ad Spend Data U.S. Media Market Highlights

SMI's total market spend indicates significant growth in Digital and Cable while Broadcast TV and Print drop on a year on year basis. NEW YORK, July 23, 2014 /PRNewswire/ — Standard Media Index (SMI) today announces their Ad Spend data for June 2014 and the second quarter. The SMI pool now captures 75% of total U.S. […]