Spirits International Prestige Awards Company Profile
The SIP Awards were created to fill the void that is the current state of international spirits competition.
The illusion created by massive advertising budgets, celebrity endorsements and lofty judging is old, tired
and susceptible to industry bias.
There is no better group of advisors for a product than real consumers. The SIP Awards are the first to
cut to the core of public opinion as a starting point, rather than an afterthought, in branding and product
development.
News from Spirits International Prestige Awards:
Winners of The Spirits International Prestige ("SIP") Awards Toast Success at SHe by Morton's in Las Vegas
LAS VEGAS, Aug. 20, 2013 /PRNewswire/ — The Spirits International Prestige ("SIP") Awards—a distinguished spirits competition where consumer palate is king and brands receive ratings based on merit rather than marketing—were held July 30th at SHe by Morton's, a stylish, boutique steakhouse located on the Las Vegas Strip. The panel of 70 judges has tallied its […]
Consumer Palates Boost Favorite Brands to Victory at Fourth Annual SIP Awards
IRVINE, Calif., July 26, 2012 — A sixty-judge consumer panel sipped, savored and tasted their way to decision at the fourth annual Spirits International Prestige (SIP) Awards, held poolside at the Irvine Equinox on July 14. A diverse mix of spirit lovers participated, as the fierce competition hosted more than 302 brand entrants, each vying […]
Win the Consumers' Beverage of Choice
SAN CLEMENTE, Calif., March 30, 2011 — The Spirits International Prestige (SIP) Awards takes a fresh approach to beverage competitions by linking producers to the people who matter the most – the consumers. The contest organizers invite all producers of alcoholic spirit beverages to submit entries for the annual consumer-judged awards competition. The SIP Awards […]
The 2010 SIP Awards: Once Again, the Consumers Choose the Best of the Best at the Spirits International Prestige (SIP) Awards
SAN DIEGO, June 22, 2010 — Following the success of its inaugural spirits competition in 2009, The Spirits International Prestige (SIP) Awards ) presented the 2010 SIP Awards at the exclusive Ivy Rooftop at the Hyatt Andaz Hotel in downtown San Diego, CA on Thursday, June 10, 2010. This year's competition proved to be an […]
2009 SIP Awards Put Consumers in the Judges' Seat
SAN CLEMENTE, Calif., Dec. 22, 2009 — The inaugural Spirits International Prestige (SIP) Awards world spirit competition ) took place in Los Angeles on November 14, awarding Bronze, Silver, Gold and Platinum medals to the top spirits from around the globe. Unlike other spirits competitions, however, the SIP Awards didn't rely on industry experts or […]
