Lisa Nirell, the Chief Energy Officer of EnergizeGrowth®, helps companies grow customer mind share and market share. Since 1983, Lisa has worked with Zappos, BMC Software, Adobe, Microsoft, and hundreds of entrepreneurs in nine countries. Lisa is also an award-winning expert speaker and author of the acclaimed EnergizeGrowth® NOW: The Marketing Guide to a Wealthy Company.
CMOs Could Be Extinct, Says Strategic Marketing Growth Expert Lisa Nirell
EnergizeGrowth®'s New Findings and Marketing Planning Models Reflect Market Changes and Demands ALEXANDRIA, Va., Aug. 1, 2012 — The traditional expectations from Chief Marketing Officers (CMOs) are out of date for today's growth-oriented companies. "CMOs are struggling with seismic market shifts that threaten their careers," says Lisa Nirell, president of EnergizeGrowth® LLC, who consults with […]
EnergizeGrowth®'s New Guidelines and Scorecard Show How to Optimize Marketing Investments ALEXANDRIA, Va., April 18, 2012 — The four Ps of Marketing — Product, Place, Price, and Promotion — are out of date for today's B2B companies. "These marketing mix fundamentals no longer serve today's B2B companies," says Lisa Nirell, president of EnergizeGrowth® LLC, who […]
