GetBack Media and ON Networks Shape Future of Programming with New Distribution Platform
MALVERN, Pa., July 23, 2009 — AnySource Media, LLC, creator of the Connected HDTV Platform(TM) which allows consumers to directly connect to 100s of "virtual" on-demand channels "out of the box" in new HDTVs being introduced this year, today announced two new content partners including GetBack Media and ON Networks. The Connected HDTV Platform extends the partner's existing video and advertising assets to a comfortable 10-foot viewing experience for Internet video.
"With the proliferation of Internet videos that cover everything from pop culture past and present to customized shows and independent creations, consumers are looking for the easiest way to enjoy this unique content," states Fred Allegrezza, chairman of AnySource Media. "AnySource Media is leading the charge in bringing together industry partners to create the highest quality video-on-demand (VOD) experience without a separate box or monthly subscription fees."
"One of the key benefits we see through the AnySource platform is the ability to connect directly to our target viewership who traditionally are a TV audience and are used to enjoying entertainment in their living room," said FitzJohn J. Flynn, vice president of business development at GetBack Media. "The organization and presentation of the available GetBack content will not only drive consumers interested in pop culture to our videos and images, but we will be able to effectively monitor programming usage and advertising campaigns for our content partners."
AnySource Media continues to add new content publishers for the Connected TV platform. Not only will this platform increase brand awareness and revenues through advertising, content partners including GetBack and ON Networks will obtain standard Internet metrics that accurately measure viewership.
"ON Networks specializes in the syndication of premium content to viewers across all screens. Our partnership with AnySource Media provides us with yet another touchpoint for ensuring that our customers' content reaches their consumer audiences wherever they are," said Jen Grogono, CEO of ON Networks.
To schedule an exclusive preview of the Connected HDTV demo, please contact AnySource by visiting or call 610-422-2805, ext. 218.
About AnySource Media
AnySource Media is the creator of Internet Video Navigator(TM), a part of the Connected HDTV Platform(TM), which allows the television set to be directly connected to the Internet. Consumers will be able to navigate and play videos from hundreds of existing web sites all through a standard TV remote control. The Philadelphia-based company produces software that is embedded directly into HDTVs and other consumer electronics devices with a data center back-end to support easy and fast TV navigation and e-commerce transactions, as well as content and data aggregation deals for consumer electronic devices. For more information, please visit http://www.AnySource.com
About GetBack Media
Based in Los Angeles, California, GetBack Media is a broadband entertainment community, resource and pop-culture marketplace that reaches millions of unique users per month. GetBack is geared around connecting today's media with media from years past with a strong editorial treatment to guide users through a rich and deep media archive experience. GetBack creates a "feel good" environment from content, interactivity, community, and commerce connected to happy memories. GetBack Media was created by the founders of Rhino Records, Shout Factory! and digital media veterans from IFILM and MTV Networks. For more information, please visit http://www.GetBack.com
About ON Networks
ON Networks is a leading, independent media services company that fuses marketing and technology innovation to help businesses use video to engage their consumers wherever there's a screen: on computers, mobile devices and televisions. Headquartered in Austin, Texas, ON Networks is funded by AT&T, Austin Ventures and Accel Partners.
Contact:
Alison Guzzio
610-925-2761
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