Media Giant Discovers Low Risk, High Reward With Connected TV
MALVERN, Pa., June 18, 2009 — AnySource Media, LLC, creator of the Connected HDTV Platform(TM) which allows consumers to directly connect to 100s of "virtual" on-demand channels "out of the box" in new HDTVs being introduced this year, today announced The Associated Press (AP) as a new content provider. The Connected HDTV Platform creates an entirely new distribution and advertising vehicle for this global news network of high-quality video content.
"AP is creating new content and sponsorship partnership opportunities that build revenue and accelerate brand building on all platforms. Partnering with AnySource Media's connected TV platform supports our goal of making AP news available to consumers anytime, anywhere and on any device," stated Jeffrey Litvack, AP's general manager of mobile and emerging products. "This partnership aims to increase exposure of our content as well as in-stream video ads, sponsorships and banners, benefiting both AP and its member news organizations."
In addition to driving incremental users of website or hosted video, content owners like the ease of working with AnySource Media. AnySource provides a turn-key connected TV solution embedded directly in HDTVs that requires no expenditure of content partner engineering resources for integration. It also preserves content provider business models, whether ad-supported or paid.
"We are delighted to announce AP as a new content provider, offering viewers of our Connected TV platform 24-hr news on-demand from around the globe," states Claire Cowart, senior vice president, content business development for AnySource Media. "The media industry is at a tipping point and the AnySource Connected TV Platform will help to increase audience exposure and drive traffic for our content partners' advertising campaigns resulting in critical revenue growth."
To schedule an exclusive preview of the Connected HDTV demo, please contact AnySource by visiting or call 610-422-2805, ext. 218.
About AnySource Media
AnySource Media is the creator of Internet Video Navigator(TM), a part of the Connected HDTV Platform(TM), which allows the television set to be directly connected to the Internet. Consumers will be able to navigate and play videos from hundreds of existing web sites all through a standard TV remote control. The Philadelphia-based company produces software that is embedded directly into HDTVs and other consumer electronics devices with a data center back-end to support easy and fast TV navigation and e-commerce transactions, as well as content and data aggregation deals for consumer electronic devices. For more information, please visit http://www.AnySource.com
Press Contact:
Alison Burns
610-925-2761
Email
# # #