Press Release Headlines

Announcing Free Downloadable E-Book: 'SCARED SAFE: Life's Little Identity Theft Prevention Handbook'

NEW YORK, June 11, 2008 — "What is shadyville.com and why is there a $1000 charge on my credit card!?" It is both frightening and frustrating when you see charges on a credit card for purchases that you never made. Or – even worse – you receive a credit card bill for an account that you never opened yourself! It might not have happened to you yet, but it has probably happened to someone you know. Identity thieves spend countless hours hunting for bank accounts, social security numbers, passwords, credit card numbers, and other sensitive data so that they can steal your identity and commit fraud.

Now, a new E-Book entitled "SCARED SAFE: Life's Little Identity Theft Prevention Handbook," by Todd Feinman, is available for FREE download beginning today for anyone who wishes to arm themselves with a general understanding of the issues, and answers to questions they did not even know to ask. The handbook aims to educate consumers about basics that they need to know to avoid becoming victims of the dire and ever-growing threat of electronic identity theft.

The E-Book is available at no cost at: http://www.identityfinder.com/scaredsafe

According to the Federal Trade Commission, over 9 million Americans' identities are stolen each year. Over $100 billion in identity theft losses have been reported by consumers and businesses over the past two years alone. And, reported fraud losses in 2007 were almost double the amount reported in 2005.

The 52-page E-book covers a host of the most common identity theft threats and explains in easy-to-understand language what you can do to protect yourself. Identity theft expert Todd Feinman said he compiled the E-book "to give consumers an understanding of how to protect themselves based on the thousands of questions his company has received since they began selling their Identity Finder software. I'm delighted to be able to provide the public with one-stop access to valuable information that can potentially avert a lot of emotional and financial distress."

"SCARED SAFE" chapters include "Peer-to-Peer File Sharing," "Viruses and Worms," "Spyware," "Bots and Trojans," "Phishing," "Receipts," "Retiring a Computer," and more. Each chapter illustrates threats with screenshots and recommends "How to Protect Yourself" from that particular threat. There's even a screenshot of an actual illegal website displaying stolen bank account logins that hackers can purchase showing the amount of money in each account.

Author Todd Feinman is CEO of Identity Finder, LLC (http://www.identityfinder.com) – makers of unique software designed to prevent electronic identity theft. PC World reviewer Eric Larkin reported that, "Their intelligently designed Identity Finder software locates sensitive information on your PC and prompts you either to shred that info or to shield it from data thieves and snooping malware." Identity Finder has also been featured and lauded by media ranging from USA Today to Fox-TV to Softpedia (Five-Star review) to Wall Street Journal This Morning radio, and many more.

Feinman adds, "I feel that it is our responsibility to educate the public to be as well-informed as possible in regard to identity theft threats. Please know the basic facts before it's too late."

About:

The Identity Finder software finds personally identifiable information and helps users securely shred or encrypt the data. Identity Finder, LLC is a leading niche innovator of security and privacy technologies. Founded in 2001 and headquartered in New York City, the company specializes in developing software solutions that meet business and consumer needs. The company's products have been used by thousands of organizations in more than 40 countries.

Contact:

Fern Edison: fern@erichopr.com (845-679-6319)
http://www.identityfinder.com

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