Press Release Headlines

Announcing the Availability of SmartPlan 401, the World's First Interactive Video 401(k) Engagement Engine

Generating Proven Results with Major 401(k) Sponsor and Plan Provider

ALISO VIEJO, Calif., July 8, 2008 — vWise Inc. today announced the general availability of SmartPlan 401, a unique new interactive video-based engagement system that prompts greater participation in company-sponsored investment plans, such as 401(k)s.

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SmartPlan401 is an interactive video-based engagement system that prompts greater participation in company-sponsored investment plans, such as 401(k)s, and increased investment by each plan participant.

"Most employees don't know how-or why-to invest in a 401(k). And they don't read the materials designed to explain it. Now companies can provide the critical 401(k) investment information employees need, in a format they will actually use, with SmartPlan 401," commented vWise President Tony Mingo.

"We are very excited at the results so far. New hires informed of the availability of SmartPlan 401 are flocking to it, and our analytics show they are really engaging with it. They are watching short video presentations about their plan, taking a risk profile questionnaire, and even choosing their plan investments and contributions," Dona Helle, Manager, Retirement Plan Administration, Harrah's Entertainment, Inc.

About SmartPlan 401

Designed to help average investors better understand their 401(k) plans, SmartPlan 401 provides the benefits of a personal financial professional, without the expense. By combining a video-based presentation of detailed financial information with an interactive application that prompts users to make informed investment decisions, SmartPlan401 can help your company:

  • Increase plan enrollment
  • Raise participant contribution levels
  • Migrate participants out of "default" funds
  • Reduce customer support costs
  • Improve customer loyalty and web site "stickiness"

About vWise

vWise is a leading developer of rich-media internet applications based upon its E3 (that's E-Cubed) architecture. Its SmartPlan 401 solution, which serves the 401(k) market, and its HealthConnect solution (launching Summer 2008), which serves the employee benefits market, are predicated upon the principle that complex information is infinitely more useful when it is conveniently packaged.

For more information, contact:

Gregory Newman
Vice President, Operations/COO
(949) 233-7588
http://www.vwise.com

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