LOS ANGELES, March 2, 2011 — The NHL's Anaheim Ducks and Honda Center have partnered with Txtstation Mobile Marketing for the 2010-2011 season in an effort to provide fans with a more interactive experience at Honda Center. The promotions range from real-time text voting, text-to-screen, picture-to-screen, text-to-win, text alerts and in-stadium video board games and contests.
Txtstation is using its proprietary technology to produce real-time, interactive HD graphics for home games enabling fans to interact with the team and Honda Center via their mobile phones. For example, fans can text DUX1, DUX2 or DUX3 to guess their answer to the "Guess that Duck?" texting game and/or email a picture to Email for a chance to see their picture appear on the big screen. In response to participation, the Ducks and Honda Center are encouraging participants to join their text clubs. Ducks fans can receive score updates, ticket offers and more by sending the keyword DUCKS to 55333 to sign up. Honda Center attendees can also receive offers relating to Honda Center events by sending the keyword EVENTS to 55333.
"We chose Txtstation because they have a fully integrated 360-degree platform and an extensive library of HD graphics that allow us to have a direct dialogue with our fans," said Adam Mendelsohn, Senior Media & Marketing Manager for Honda Center and the Anaheim Ducks.
"We're excited to be working with the Ducks and Honda Center. They are great partners and are dedicated to enhancing the fan experience," said Michael Falato, Vice President of Sales and Business Development for Txtstation.
About Honda Center
Honda Center is the premier entertainment and sports venue in Southern California and finished 2010, ranked by Billboard Magazine, as one of the Top Five venues in the United States. Owned by the City of Anaheim and operated by Anaheim Arena Management, LLC, the arena opened in June of 1993. The National Hockey League's Anaheim Ducks have called the arena home since their inaugural season in the fall of 1993. In addition to Ducks games each year, Honda Center hosts sporting events such as the annual John R. Wooden Classic and Professional Bull Riders, concerts by top performers including U2, Paul McCartney and the Eagles, and family shows like Stars on Ice, Ringling Bros. and Barnum & Bailey Circus, as well as the Harlem Globetrotters.
About the Anaheim Ducks
The Anaheim Ducks have earned seven trips to the Stanley Cup Playoffs, including a Stanley Cup championship in 2007, a trip to the Final in 2003 and the Western Conference Finals in 2006. By securing the first Stanley Cup championship in franchise history, the club also became the first team from California to win hockey's ultimate prize. One of 30 franchises located throughout the United States and Canada, the Ducks have played to over 90% capacity crowds at the 17,174-seat Honda Center. On June 20, 2005, the Ducks' franchise was purchased by Orange County residents Henry and Susan Samueli.
About Txtstation Mobile Marketing
Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, Internet and landlines.
Txtstation creates one-to-one "real-time" dialog with consumers at specific times and places such as events, concerts and live or pre-recorded broadcast. Since 2004, we have been at the forefront of mobile interactivity designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty. http://www.txtstation.com
For additional information, contact:
Michael Falato
Vice President of Sales and Business Development
512-522-4710
Email
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