Press Release Headlines

Alison Sweeney to Provide Keynote at MINDBODY FitPro

Host of reality series "The Biggest Loser" headlines fitness business conference

SAN LUIS OBISPO, Calif., July 5, 2012 — Alison Sweeney, host of the hit show The Biggest Loser, will headline this year's MINDBODY FitPro conference as keynote speaker. Her presentation will explore how to achieve improvement and overcome obstacles to change — something that is sure to resonate with conference attendees, from business owners to personal trainers and everyone in between who strives to improve the health and wellness of the world, one fitness center at a time.

MINDBODY FitPro is a fitness business conference co-hosted by MINDBODY, a leading provider of online business management software to the health, wellness and beauty industries, and Mad Dogg Athletics, the world's largest equipment-based education company. The two-day conference, scheduled for September 8-9, 2012, will offer fitness professionals the chance to explore best business practices and instruction techniques.

Over 60 business education sessions will be offered exploring the best business practices related to customer service, sales, retention programs, marketing, and social media outreach. An additional 60+ fitness classes will keep attendees moving throughout the weekend, and provide insights into unique instructional techniques.

Additional highlights of the two-day conference include:

  • Continuing-education and certification courses
  • Pre-conference trainings
  • Daily group fitness activities (including workouts on the beach and the hotel's helipad)
  • Networking events and mixers
  • Expo hall featuring the latest fitness equipment, accessories, clothing, and music

Register for MINDBODY FitPro via the conference's website ) or Facebook page (http://www.facebook.com/MindbodyFitPro). Early bird discount pricing ($249) ends July 15th. Afterward, the full conference will cost $349.

About Alison Sweeney

Alison Sweeney is the host of NBC's The Biggest Loser and plays the award-winning role of Sami Brady on NBC's Days of our Lives. She also serves on the Entertainment Council for Feeding America and annually co-hosts the Muscular Dystrophy Association Labor Day Telethon. A published author, Sweeney's latest book, The Mommy Diet, provides a fun, accessible, and informative guide for moms who want to look and feel fabulous.

About MINDBODY

Founded in 2001, MINDBODY is the largest online software provider in the health and wellness industry, offering business management software to over 18,000 clients worldwide. http://www.mindbodyonline.com

About Mad Dogg Athletics

Home of the Spinning®, Peak Pilates®, Resist-A-Ball®, Bodyblade®, and SPIN Fitness® brands, Mad Dogg Athletics is the world's largest equipment-based education company. http://www.maddogg.com

Media Contact:
Jennifer Saxon
Email
805-419-2839

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