NEW YORK, June 27, 2011 — Alicia Vargo, the owner and founder of Pampered Passions Fine Lingerie Bras, has partnered with Dress for Success Worldwide (based in NY) to professionally fit disadvantaged women with new and properly fitted bras. The initiative is called "Alicia's Bras for Success," and is being coordinated by Vargo in partnership with Dress for Success, an international non-profit organization that helps disadvantaged women achieve self-sufficiency. Vargo says it's her mission to ensure all women – no matter their background – have the opportunity to feel confident and comfortable underneath their professional attire.
Kicking off the five-city national tour on July 28th 2011, in Albany, New York, Vargo estimates that nearly 100 women will be fitted with new bras at each event. Alicia will be travelling to Los Angeles, Houston and finishing up her tour in NYC by October 2011.
What: Dress for Success and Pampered Passions Fine Lingerie Bra Fitting Event
When: Thursday, August 11, 2011 from 4-8 p.m.
Where: Dress for Success Worldwide, 32 East 31st Street, 7th Floor, New York, NY 10016
Why: Disadvantaged women deserve to have a new and properly fitted bra so they feel comfortable and confident when going on job interviews.
Visuals: Media may shoot footage of the women getting fitted (at their discretion).
Interviewees: Alicia Vargo, Pampered Passions Fine Lingerie
Blair Badenhop, Dress for Success
Dress for Success Bra Fitting Participant (pending approval)
Contact: Alicia Vargo at Alicia@pamperedpassions.com or 720-244-1878
About Pampered Passions Fine Lingerie: Pampered Passions Fine Lingerie opened its doors in Englewood, Colorado in 2001. Its founder, Alicia Vargo, wanted a lingerie store that not only offered the finest collection of distinctive lingerie fashions, but also a place women could visit to find something that makes them feel good about themselves in an inviting and nurturing environment. Vargo also runs , an online superstore with all the latest bra and lingerie fashions. Vargo was named "Colorado's Leading Lady" by Ladies Who Launch in 2009, serves as the National Intimate Apparel Examiner for Examiner.com, and is a member with the Intimate Apparel Counsel. Pampered Passions Fine Lingerie won Best Lingerie Store in the USA in 2010 and was featured on the home page of AOL Small Business with her husband John Vargo on Valentine's Day 2011.
About Dress for Success: Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 110 cities in nine different countries. To date, Dress for Success has helped more than 550,000 women work towards self-sufficiency. Visit http://www.dressforsuccess.org for more information.
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