Mark Farnham, Formerly President and CEO at Columbian Home Products, LLC, Assumes New Role at Boston-Based Start-up
BOSTON, Nov. 11, 2010 — AisleBuyer, LLC, the leading provider of mobile checkout solutions, announced today that Mark "Moose" Farnham has joined their team as Chief Revenue Officer. Farnham is already in place at AisleBuyer, and oversees all revenue, sales and business development activity at the Boston-based start-up.
Farnham was most recently President and CEO at Columbian Home Products, LLC, a leading manufacturer of cookware and other household consumer goods. As an experienced, globally minded professional, his broad experience in manufacturing, marketing, and selling consumer products and retail technology solutions makes him a smart addition to the already solid AisleBuyer team. "I'm excited to apply my large company experience to this dynamic emerging company," said Farnham. "I know I can make an immediate impact on AisleBuyer's growth and success as we launch into new markets and create sustainable growth."
"We are thrilled to welcome Moose to the AisleBuyer team. He brings an immense wealth of relevant knowledge, as well as a stellar reputation among the retail community," said Andrew Paradise, CEO at AisleBuyer. "We are confident that he brings the focus and drive needed to successfully manage our rapidly expanding pipeline of clients and partners."
AisleBuyer's mobile checkout app allows shoppers to scan items in a store, review pricing, access ratings and reviews, and checkout using a secure connection via their smartphone. Interested users can currently test the app at all Boston-area Magic Beans locations in Brookline, Cambridge, Wellesley and Hingham, Massachusetts. The Magic Beans app, powered by AisleBuyer, is available for free download in the iPhone App Store by searching for "Magic Beans."
About AisleBuyer
AisleBuyer is a mobile shopping platform that is revolutionizing the in-store shopping experience. AisleBuyer leverages Smartphone technology to unite the best features of both "bricks" and "clicks" retailing. Their platform, which includes a virtual shopping assistant, "location aware" digital circular, and patent-pending, mobile self-checkout system provides retailers with an end-to-end solution designed to increase sales, reduce costs, and offer unprecedented analytical insight into in-store shopping behavior. AisleBuyer is headquartered in Boston, MA. http://www.aislebuyer.com
Contact:
Shannon DiGregorio
AisleBuyer
Email
617-901-1488
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