SILICON VALLEY, Calif., Dec. 8, 2014 /PRNewswire/ — International affiliate marketing agency, AffiliateTraction (http://www.affiliatetraction.com/), has extended the reach of their efforts into the offline space by working with The Hollywood Minute, a 20-minute info-tainment spot featured on over 800 screens placed in busses and variety stores across Canada. The agency secured a 15-second ad spot for their client, Silver Jeans, with no upfront costs, a boon for the popular clothing retailer and a testament to the strength of the brand. An advertising placement of this value would typically cost over $10,000 to implement, but The Hollywood Minute was willing to run the ad on commission due to their confidence in the Silver Jeans brand and last-minute availability of advertising inventory.
Louis de Filippis, Chief Content Officer of The Hollywood Minute, expressed enthusiasm about the cooperative effort, "AffiliateTraction helped The Hollywood Minute find a way of monetizing our footage on influencer Twitter feeds and various in-store locations Canada wide through the affiliate channel. By brainstorming ways of working together we were able to bring top brands like Silver Jeans to a wider audience."
Stefanie Clermont-Chan, the affiliate manager who negotiated the placement, elaborated on why the effort was atypical within the affiliate marketing channel, "With many agencies, this type of offline campaign would not be workable since most affiliate marketing campaigns rely on tracking links that include special parameters to track a sale back to an affiliate. However, technology used by AffiliateTraction allows us to assign a specific promotion code to an affiliate, which enables us to credit all sales for which the code is used to the assigned affiliate regardless of link tracking. We primarily use this technology to help affiliates run social media campaigns, but in this case it allowed us to expand the reach of our efforts to create online shoppers from offline prospects. We are looking to explore more opportunities with media companies and publishers who are willing to work with us on a performance basis to implement successful campaigns."
Clermont-Chan communicated with The Hollywood Minute and AffiliateTraction's creative development team to determine if it was feasible for the agency to edit video content intended for television screens, an effort outside of their usual work of creating online display ads. Within hours, AffiliateTraction's team was able to amend an existing commercial to include a unique promotion code for The Hollywood Minute, thus enabling the performance-based campaign.
Ian Francis, Managing Director of AffiliateTraction's Canadian branch, was excited about the effort, which confirmed his conviction that exclusive code tracking enables greater opportunity for affiliate marketing efforts, "This technology allows us to implement online campaigns in any type of offline media. Affiliates can print flyers, magazine ads – the possibilities are endless. They need only communicate in their efforts the website to visit and the code to use. They then get credited a commission for every sale they refer. It's a win-win for everyone involved. The media publisher can fill remnant inventory, and the retailer can expand the reach of their efforts with no cost on the front end. It is a low-risk and lucrative way to implement online campaigns."
The placement was made possible by an ongoing effort at AffiliateTraction to expand the reach of affiliate marketing by working with companies employing unique technologies and media strategies. AffiliateTraction has been able to create affiliates out of publishers who would typically demand upfront payment, or who would otherwise focus their efforts toward offline purchases. Greg Shepard, CEO of AffiliateTraction, maintained that the purpose of the initiative is to continually provide a unique and innovative approach to affiliate marketing, and to boost the affiliate channel's revenue generating potential by reaching consumers that would otherwise remain untouched by performance-based campaigns. He stated that AffiliateTraction would continue to explore cutting edge strategies and new technologies in order to exceed client expectations and maintain the company's status as the largest and most respected affiliate marketing agency in the world.
About AffiliateTraction
AffiliateTraction is a full-service performance marketing agency that specializes in incubating, managing and growing affiliate marketing channels for top brands and internet retailers. It is the largest and most well established multi-national affiliate marketing agency in the world with offices in the US, UK, Canada and Australia. AffiliateTraction's clients include global brands and retailers as well as flagship regional merchants who value exceptional affiliate and network quality standards and a focused dedication to affiliate channel management.
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Greta Paa-Kerner
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