SILICON VALLEY, Calif., Sept. 5, 2014 /PRNewswire/ — The multi-network, -brand and -county Unity dashboard from AffiliateTraction (http://www.affiliatetraction.com/) provides clients with a simplified, real-time, web-based presentation of the entire affiliate channel and all aspects of their affiliate marketing efforts. The dashboard is the first technology that allows merchants transparency for every single detail of the affiliate channel, from multiple networks to brand compliance and attribution to channel analytics. AffiliateTraction continues to exceed client expectations while widening the gap to its nearest competitors.
With more than a decade of experience in the affiliate marketing industry, AffiliateTraction continues to impress clients with its superior technologies and innovative solutions. The Unity dashboard technology has been purpose-built in-house over the last eight years, utilizing feedback from merchants and knowledge from working in over 20 tracking and affiliate channel platforms worldwide. Designed and tested by people who truly understand the industry, Unity puts a wealth of actionable information and "Key Performance Indicators" at clients' fingertips.
"AffiliateTraction has the unique ability to see a clients' entire affiliate channel because we sit above the individual affiliate programs that run in individual networks," explains CEO and President Greg Shepard. "The Unity dashboard takes advantage of this bird's eye view and pulls everything together in a simple, clean interface in real time so that our clients can keep a pulse on a brand's and AffiliateTractions performance. Nobody else can deliver this capability."
With over 15 years' work, the feedback of 200 merchants, and the input of top industry experts, AffiliateTraction created a dashboard that is both user-friendly and powerful for the needs of top Internet retailers. Unity was built using a client-based approach and the simple question: "If you could build your own affiliate channel dashboard, what data would it include and how would it be displayed?"
The first thing clients will notice about the Unity dashboard is its straightforward, graphical presentation of the entire affiliate channel. Attribution, performance and compliance across networks globally are paramount in the allocation of resources. The Unity dashboard allows clients to instantly see every aspect of their global multi-brand affiliate strategy. Data is organized by network, affiliate channel, vertical and compliance types. An AffiliateTraction IR 500 client said, "its unlike anything that has ever been seen."
Among the most remarkable of the Unity dashboard's features is the ability to capture the effect of active consumer campaigns and affiliate optimization on daily sales. Brand compliance is often among the top priorities for elite brands and retailers, but policing the full spectrum of affiliate networks and channels isn't always easy. Once more, AffiliateTraction answers the call with a graphical display of violations by type, network and affiliate channel. Clients can identify the top violators and learn what AffiliateTraction has done to correct them.
While the Unity dashboard release is a major occurrence, the agency will not stop there – new technology and merchant feedback will be the catalyst for even more innovations to come.
About AffiliateTraction
AffiliateTraction is a full-service performance marketing agency that specializes in incubating, managing and growing affiliate marketing channels for top brands and Internet retailers. We are the largest and most seasoned multi-national affiliate marketing agency in the world, with offices in the US, UK, Canada and Australia. Our clients are global brands and retailers as well as flagship regional merchants who value exceptional affiliate and network quality standards and a focused dedication to affiliate channel management. Affiliate marketing is not just something we do, it is everything we do.
Contact:
Greta Paa-Kerner
+44 203 326 5433
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