Press Release Headlines

Bloglovin' Appoints Josh Fischer as Vice President, Product and Analytics

Breadth of Experience will Optimize Product and Insights

NEW YORK, March 20, 2015 /PRNewswire/ — Bloglovin', a platform that aggregates users' favorite fashion and lifestyle blogs into a single beautiful feed, announced today the appointment of Josh Fischer as vice president of product and analytics. Fischer will work alongside Mattias Swenson, chief product officer to continue the strategic evolution of the business.

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"Josh is a seasoned executive with expertise in developing world class products and bringing them to market," said Mattias Swenson, chief product officer, Bloglovin'. "He brings a wealth of relevant experience on how to analyze user patterns and increase user growth and engagement. I'm excited to have him onboard."

Fischer began his career in tech at AOL and Amazon.com where he served in a variety of roles as an analyst and product manager. Recently, he served as the director of product and growth at Interactive One where he led initiatives that turned the company into the largest online media network for African-Americans within two years of its launch. Most recently, Fischer led the product and analyst teams at SNAP Interactive, one of the largest dating apps for adults over 40, where he increased the subscriber base by 30 percent in 2014.

"I'm excited to join a company that combines social and digital media to serve consumers in a new and innovative way," said Fischer. "The fact that Bloglovin' has organically built a rabid fan base proves that this audience is clamoring for a better way to find trending, high-quality content."

About Bloglovin'
Bloglovin' is an elegant and accessible blog aggregation platform, which enables users to discover and follow the best fashion and lifestyle bloggers, and share the content they love. Today, Bloglovin' reaches over 5M bloggers and has over 650k registered content creators on the platform. For more information, please visit www.bloglovin.com.

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Kelly Ricci
Hunt & Gather
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