With Nearly Half of all Surveyed B2B Marketing Executives Reporting That They Plan to Either Expand Existing or are Interested in Implementing new Channel Management Software, Relayware's Strengths are Recognized in new Analysis of PRM Vendors
REDWOOD SHORES, Calif., Nov. 25, 2013 /PRNewswire/ — Relayware, a global leader and provider of PRM and B2B collaboration and multi-channel communication solutions, today announced that it has been recognized as a "Strong Performer" by Forrester Research Inc. in the firm's report, "The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013."
Relayware received top scores for its partner portal, business planning and mobile and tablet support.
In its comprehensive analysis of the PRM marketplace, Forrester evaluated the strengths and weaknesses of seven top PRM platform vendors. Vendors were evaluated against 40 criteria, which were then grouped into three high-level categories including current offering, strategy and market presence.
The report highlighted that "Relayware PRM is a comprehensive, highly configurable platform with strong mobility," and that [Relayware] "delivers a comprehensive set of PRM functionality on top of a business rules engine platform, which is readily extensible via its REST application platform interfaces (APIs)."
Forrester cites that channel partners have adopted mobile technology faster than any other class of company.
In the Forrester Wave report, the firm highlighted Relayware's mobile capabilities, saying that "the product reflects Relayware's vision of supporting companies having mobile ecosystems, including a robust mobile app (for both IOS and Android), which delivers almost all of the same functionality that a partner would get via Relayware's partner Website portal."
25 percent of North American and European B2B marketing executives report they are expanding their channel management software implementations, with another 21 percent saying they're either interested or planning to implement net new.
"Forrester's PRM Wave comes at a very interesting inflection point in business," said Relayware CEO, Mike Morgan, "where companies of all shapes and sizes are recognizing that the next generation of business growth will come from better management and collaboration with their partners – whether they're dealers, distributors, resellers, agents – you name it. Yet, among all the excitement there's an equal amount of concern that the legacy CRM behemoths are ill-equipped to address the unique needs of today's channel-minded organization. Relayware was designed from the ground up to address today's "PRM 3.0" requirements, and we're pleased to be recognized by such a highly respected, independent analyst firm as a strong performer. We believe this means we have a platform capable of meeting the high standards of sophisticated channel-centric organizations."
For a complimentary licensed copy of the report, please click here.
About Relayware
Relayware is a global provider of PRM and business-to-business collaboration and multi-channel communication solutions. Relayware prides itself on delivering indirect channel management solutions to hi-tech, manufacturing, telecommunications, financial services, insurance and smaller and emerging businesses. Our powerful technology connects businesses and business people beyond the enterprise and facilitates effective communication and productive collaboration. With its comprehensive range of collaborative sales, marketing, learning and support apps and multi-channel communication tools, Relayware enables networks of intermediaries to function like extensions of a business's own sales, marketing and support teams. Relayware not only improves communication, collaboration and productivity but also delivers rapid and sustained revenue growth and improved profitability.
* All citations are sourced from "The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013 – The Seven Providers That Matter Most And How They Stack Up. Forrester Research, Inc."
Karren Gurnhill
Head of Media Relations
+44 (0)1865 784920 www.relayware.com