Press Release Headlines

National Resale-Ready™ Week: An Affordable Alternative to Expensive Staging for Home Sellers

NEW YORK, March 12, 2014 /PRNewswire/ — The Interior Redecorators Network® (IRN), the international organization of one-day decorators with members in more than 100 cities, will present National Resale-Ready™ Week, March 24 – 28, 2014, across the U.S. The not-for-profit group will be helping home sellers prepare for spring open houses by utilizing existing furnishings to redecorate residences in hours. IRN members will also offer free seminars in local venues, teaching homeowners how to correct the 10 Most Common Decorating Mistakes found in most rooms.

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Resale-Ready™ staging incorporates clearing clutter, correcting decorating blunders and rearranging existing furniture and accessories to make homes look more spacious, stylish, elegant and more saleable. Curb appeal is also addressed.

A Resale-Ready™ makeover generally costs several hundred dollars, based on the size of the home, as opposed to a conventional staging job that costs between $1500 and $3000, plus pricey furniture rentals and delivery charges. Waiting time for rental deliveries can also add one to three weeks delay to conventional staging projects.

Faster-than-expected offers and higher-than-expected sale prices have become the hallmarks of Resale-Ready™ staging, especially in cities adversely affected by the Great Recession. Over the last five years, word of the service's success has spread from realtor to realtor and from neighbor to neighbor. After having Resale-Ready™ makeovers, some homeowners have received offers in as little as one week. "It is better to make a small investment before you list your home than to wait and deplete your funds with rental fees, the longer the house stays on the market," said Susan Hayes, an IRN Resale-Ready™ expert.

With spring's arrival after a harsh winter, and the economy strengthening, realtors and sellers are hoping to get even more traction than usual from the historical influx of buyers when the weather warms. National Resale-Ready™ Week will be aimed at making it easier for those prospective buyers to envision each Resale-Ready™ staged residence as one that looks and feels just like the new home they are seeking.

The Interior Redecorators Network is a 501C not-for-profit trade organization of certified interior redecorators located across North America and in Australia, Europe and South America. The organization's founder, Lauri Ward, recognized for pioneering the one day room makeover niche, has become known through her frequent television appearances on "The Oprah Winfrey Show," ABC Evening News," The Today Show," various HGTV shows as well as many other national programs and publications. Her trademark, and that of the members of the IRN organization, is to demonstrate how homeowners can make their spaces beautiful without discarding their existing furniture and accessories.

For more information on the Interior Redecorators Network, Resale-Ready™, and to locate a certified interior redecorator near you, go to


Jonelle Tannahill, Information Officer

Interior Redecorators Network

918 833-7807 or 918 660-9249