QWASI brings real-time mobile interaction to the Business Marketing Association
PHILADELPHIA, May 26, 2011 — QWASI, a leading mobile marketing and communications company providing cross-market interactive solutions, announced today it has been selected by the Business Marketing Association (BMA) to power mobile marketing and event communications at The 2011 International BMA Conference in Chicago, IL, June 1-3. In partnership with Syniverse, QWASI will power text messaging for all pre, during and post-event communication for the show using the BMA shortcode – 26246 (BMAGO). The tools provided to the BMA are part of QWASI's Mobile Marketing Center Platform designed for companies to power mobile marketing campaigns and communication.
Along the lines of this year's BMA theme Unleash, QWASI plans to introduce many business marketers to the potential mobile marketing brings to their bottom line. "QWASI is pleased to have been chosen by such an important organization such as the BMA to power their message. We see unique opportunities for business to embrace mobile marketing and communications to reach today's consumers and business decision makers," shares Leon Samuel, President & CEO of QWASI, Inc. "B2b marketers have been slow to adopt and implement a mobile strategy as part of their b2b campaigns. It's never been a more important time for them to attract and retain their valuable customers and future prospects. The results from other channels show its immediate effectiveness across various areas of business."
One of the tools QWASI provides to its clients is a website widget for pre-event registration for alerts and notification. It also includes a Vote2Screen program that allows participants to vote on select questions with a simple reply answer. The live vote is calculated in real-time and can be broadcast via projectors and screens throughout the event. Text2Screen sessions also allow participants to pose a question or share a comment. Using a moderator display, the organization or presenter can choose select questions and post them on-screen for attendees.
Other features include surveys, auto-responders, 2D Barcodes, Mobile Website builder, reporting and analytics. Benefits of this powerful communication channel include driving participation, enhancing engagement, collecting valuable feedback, and building a mobile database.
ABOUT BUSINESS MARKETING ASSOCIATION
Started in 1922, today's Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in businesses worldwide. BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: Customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marcom, and analytics. BMA's members represent state-of-the art expertise in business-to-business marketing and communications, and share best practices for the benefit of the global business community. For information, visit http://www.marketing.org.
ABOUT QWASI
QWASI, Inc. is a leading mobile and social communications and solutions provider of interactive applications for clients around the world utilizing Social Messaging, SMS, MMS, Mobile Web and Apps. Through its world-class Synchrosy® methodology, QWASI creates and implements mobile strategy for enterprises simplifying complex problems with mobile marketing, social messaging, mobile commerce, text ordering, mobile coupons, mobile chat, and customized interactive alerting for Fortune 1000 businesses. Visit http://www.qwasi.com.
Media Contact:
Patricia Scanlon, Email, 877-747-9274
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