UNDER THE RADAR Company Profile
UNDER THE RADAR is a Chicago-based experiential marketing
agency dedicated to designing and executing marketing
campaigns that connect consumers digitally and with real
world live experiences to brands.
News from UNDER THE RADAR:
Chicago's UNDER THE RADAR and Harrison McEldowney Celebrate Tony Awards' Hairspray Off Broadway Success
CHICAGO, June 5, 2012 — For the first time ever, Sunday's Tony Awards program on CBS will feature a live segment of Hairspray via satellite from aboard the Royal Caribbean International's Oasis of the Seas®. Hairspray received eight Tony Awards including Best Musical and it is the first Broadway musical extension adaptation for a cruise […]
UNDER THE RADAR Reports Brand Managers Agree 'Experiential Marketing' Creates True Emotional Connections
CHICAGO, May 2, 2012 — Today's brand managers agree that the uniqueness of experiential marketing is its ability to create a true emotional connection to people through live experiences and then share them with large numbers of people through the power of social media. According to UNDER THE RADAR, an experiential marketing agency, brand managers […]
Companies & Brand Managers Seeking Trade Show ROI with Event-Driven Digital Social Media Marketing
CHICAGO, March 6, 2012 — In today's rapidly changing and demanding marketplace, companies and brands are aggressively seeking favorable ROI and unique ways to continue their trade show and exhibition participation as a valuable sales and marketing tool. According to UNDER THE RADAR, an experiential marketing agency, while trade shows are among the earliest forms […]